Umbrella Novi Sad Centar

Umbrella Corporation LTD was founded in 2010 in Belgrade and today operates in four countries across the region: Serbia, Bosnia and Herzegovina, North Macedonia, and Montenegro, with plans to expand into the European market soon.

The number of Umbrella retail locations in the region currently exceeds 80 and continues to grow steadily.

The Umbrella VIP Club proudly counts over 70,000 members, with a constant influx of new users.

Umbrella has built a distribution network of more than 3,000 points of sale across the region. In addition to its own retail stores, key sales channels include kiosks, gas stations, supermarkets, tobacco shops, electronics retailers, as well as a highly successful network of specialized partners.