Avangardia concept store Kragujevac

When we started 20 years ago, we knew what we wanted, but not how much we could achieve. Instinctively following an idea and vision that were just beginning to take shape, we pushed boundaries to grow, but “our way.” Refusing to compromise on quality and design, our path was challenging but already paved for us. That’s why we believe the name Avangardia found us, rather than us finding it.

Always with good music, we traveled to meet your desires, needs, and aesthetics. Along this adventure, we may have trampled on some long-standing fashion rules, played with ideas, and combined the seemingly incompatible… And that brought us closer to you. Breaking prejudices while preserving what is ours, recognized in the name, we built Avangardia Woman and Avangardia Man who walk side by side but one step ahead of the rest. And we are determined to keep that advantage.